7 sustainable fashion brands revolutionizing preloved options

Danielle Alvarado

February 4, 2021

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7 sustainable fashion brands with preloved options
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Estimated reading time: 5 minutes

The fashion industry has many negative impacts on the environment – but it doesn’t have to. More and more brands are finding sustainable practices to be the way to go, making their collections greener and adopting more eco-friendly business practices.

One of the ways to do so is finding ways to repurpose the clothing people no longer wear is to resell these preloved pieces and offering the original owners an incentive, such as a voucher or discount code for their next order. Another similar option is for brands to craft new clothing from pre-loved pieces from other brands. Both of these are great circular solutions that could make fashion as an industry a whole lot more sustainable!

Hello Jackalo Coveralls
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Here are 7 of our favourite brands adopting these circular practices and either offering preloved clothing at a discounted price (alongside their new garments) or using existing garments to create their new designs.



1.   Patagonia

Who hasn’t heard of the sustainable outerwear giant Patagonia? This innovative brand doesn’t just offer their gear with free repairs for life, but they’ll also resell any old Patagonia gear that no longer fits you.

As Patagonia clothing can get quite expensive when bought new, this is not just a great eco-friendly, circular solution, but also a wonderful way to get your hands on some Patagonia gear at a lower price.


2.   Hello Jackalo

Kids’ clothing is often one of the most unsustainable categories – simply because children outgrow their clothes so quickly, which means you have to replace them as often as every few months! However, children’s clothing is also a perfect candidate for a preloved clothing revolution.

The brand Hello Jackalo offers exactly that – you can send back your child’s worn Hello Jackalo clothing back to the brand in return for a $15 discount on your next purchase. They’ll then mend the garment and put it up in the pre-loved category.

Jackalo
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3.   Isabella Oliver

Maternity clothing is another category that only ever gets used for a brief amount of time, and another great candidate to be resold after being used.

To ensure maternity wear is used to its full potential, the brand resells its clothing to other expecting mothers after you’re done wearing it. They also donate 50% of the proceeds from these resale purchases to charity and give any pieces that can’t be resold to those in need.

Isabella Oliver Dress
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4.   Eileen Fisher

On a mission to extend the lifecycle of their garments, Eileen Fisher is another brand offering pre-loved pieces from their collection at a lower price. You can return any piece to their stores or ship them to their recycling centre for a $5 voucher.

The brand then sorts through the clothes and resells that which is in very good condition, recycling or donating the rest.


5.   Redone

Redone works a little differently than the above brand on this list. Instead of buying the clothes from their own collections back, they buy clothes from other brands and refurbish them to sell in a redone design.

Their collections are limited by the number of vintage pieces in a style available to them, which makes the pieces much more unique than mass-made jeans you’d buy from fast-fashion labels.


6.   Madia and Matilda

Madia and Matilda is a small UK-based fashion brand using upcycled materials to craft beautify new garments. Aside from deadstock fabrics, a large portion of this brand’s collection is made from preloved vintage pieces that would otherwise go to the landfill.

Aside from using these vintage materials, the brand also employs traditional crafting methods when making their garments, keeping these practices alive while ensuring the clothes withstand the test of time.


7.   Les Fleurs Studio

A brand that has originally specialized in reselling preloved clothing has evolved into a label crafting new clothing out of the old. Their collection includes many unique cuts, patterns, and designs ideal for those who like to be experimentative with their fashion.

There are no new materials involved in the making of these garments, which is wonderful for the environment, as nothing needs to be produced to make these garments come to life!

Have we forgotten about any of your favorite brands selling pre-loved items or refurbishing them to craft their designs? Be sure to let us know in the comments – we’d love to learn about new sustainable fashion labels!


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