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No matter if you are a newbie or an eco-conscious fashion veteran, it can be really hard to cut through the noise of green washing and fast fashion influencer marketing. Spending hours researching which brands are ethical and sustainable vs who is lying to us is an absolute privilege of time and energy that most of us do not have.

Wouldn’t it be nice if there was a sustainable fashion marketplace, similar to Amazon perhaps, but with ethical standards and a sustainable business model? A one stop sustainable shop where we can shop without worrying about if our hard earned dollars are helping or hindering the world?

That’s where wearwell’s Sustainable Fashion Marketplace steps in, and let me be clear here, this sustainable marketplace is a treasure trove of ethical goodies.

Wearwell’s Sustainable Marketplace

Wearwell's sustainable marketplace
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Ethical fashion has massively risen in popularity over the last few years with the much publicized impacts of fast fashion and deep conversations circling around “Why is sustainable fashion so important?” 

Sadly, along with the collective shift toward ethical and sustainable clothing, it doesn’t take long to notice that fast fashion brands are paying top dollar to jump on the “green” bandwagon by any means necessary. In fact, you’ve probably encountered some of the most Shocking Greenwashing Examples without even realizing it from some of the top fast fashion labels out there.

That’s exactly where wearwell and their sustainable fashion marketplace save the day!

In case you’re curious about what a “sustainable fashion marketplace” is, just think Amazon (yes, that one!) with a conscience. Imagine heading to this marketplace and ONLY seeing ethical and sustainable brands. This is what wearwell has done with sustainable fashion!

Fueled by their aspiration to create a digital safe space where eco-conscious consumers can browse the most ethical brands on the market without having to keep an eye out for sneaky greenwashing practices, Erin Houston and Emily Kenney founded the sustainable marketplace for clothing, accessories, secondhand, home goods, and more.

5 Reasons Why We Love Wearwell's Sustainable Marketplace

1. Workers' rights are guaranteed

Wearwell sustainable marketplace
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In 2013, the whole world watched in horror at the Dhaka garment factory collapse, killing more than 1,100 workers and injuring 2,600 more. In reality, the $99.23 billion fast-fashion industry just witnessed the worst ever industrial incident. For many fashion aficionados, this was the wake-up call they needed to see the true impact of their purchases. 

Unfortunately, this was not an isolated incident. There are numerous incidents including the Tazreen Fashions factory fire and the explosion of five gas cylinders in Tangier. Child labor and modern slavery are present in pretty much every factory with people earning low wages while working long hours in unsafe conditions.

2. Wearwell emphasizes social impact of their ethical clothing

Wearwell Sustainable Fashion Marketplace
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“Wearwell is part of a movement that’s building a more sustainable fashion industry, prioritizing workers’ rights and minimizing environmental impact,” they mentioned.

That’s why they only partner with brands that make a positive impact in two distinct areas: workers’ rights and the environment. Every brand on their virtual catalog ensures that their garment workers are getting paid fair and/or living wages while working in safe and secure environments. Also, many of their brand partners uphold the right to unionize. On top of that, workers have access to healthcare, and additional support (including education, microloans, or health services for them and their families). You can find many certifications from Fair Trade to GOTS and B Corp– just to name a few.

Just to get an idea, their curated collection includes brands like Outerknown, Toad & Co, and Boyish which always seem to score a place on our sustainable & ethical fashion roundups.

3. Wearwell’s partners use sustainable or recycled materials

Wearwell ethical marketplace
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It’s no secret that the fashion industry comes with a very hefty environmental price tag. Textile mills, for example, generate one-fifth of the world’s industrial water pollution and use 20,000+ toxic chemicals. Also, an estimated 18.6 million tonnes of clothing end up in a landfill every year. Sadly, it can take 200+ years for the materials to decompose and on top of that, this waste generates greenhouse methane gas and leaches toxins into the groundwater and our soil.

Unlike traditional fabrics like cotton (which needs 10,000 liters of water to produce one kilogram) and chemical-packed polyester, wearwell’s virtual shelves are packed with ethical and sustainable clothing made from all-natural, organic, or deadstock materials that require way less water and energy. Also, brands with zero-waste processes ensure their responsible production which includes the responsible use of resources, reuse, and recovery of textiles, and end-of-life management – just to name a few based on the circular model. 

We absolutely love wearwell’s great range of ethical and sustainable clothing from Black-owned brands. The marketplace even has an entire section dedicated to Black-owned brands to further help put an end to racial injustice and shed light on these amazing creatives.

So if you want to help create even more entrepreneurial opportunities and assist in Black economic prosperity, take a look at the amazing clothing and accessories they have to offer.

One notable Black owned brand to mention is Black Borders which a Black woman-owned and operated brand with a mission to uplift and celebrate BIPOC and LGBTQ+ communities. Check them out on wearwell’s sustainable marketplace here!

Wearwellagain includes gently used secondhand options on the wearwell site that are beyond gorgeous. Apart from scoring good-as-new ethical and sustainable clothing at a great discount, second-hand shopping reduces carbon emissions and saves our natural resources, water, and energy.

Plus, you’ll give new life to a piece of clothing – how cool is that?

Not just a sustainable fashion marketplace, but also an ethical personal stylist with membership options!

If you thought we were done chatting about how amazing wearwell’s sustainable marketplace is, then we have got news for you! On top of their amazing ethical, sustainable, and social standards – wearwell is also on top of the need for some serious styling.

Wearwell offers super affordable personal styling for their community and membership options that give folks wonderful discounts, exclusive deals, styling options, and so much more!

wearwell sustainable personal stylist
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Instead of receiving a bunch of outfit inspirations each month (or just once) in the hopes that something will match your aesthetic, wearwell offers personalized style picks, curated by one of their amazing stylists. The process is pretty simple. You can take the style quiz and answer a few key questions about your size, favorite colors, prints, and personal taste. 

Once the questionnaire is completed, the stylist will have an extensive profile of your preferences and start curating your new collection of items. This way, they aim to minimize returns as much as possible!

While absolutely anyone can shop their collection of ethical and sustainable clothing, you can also sign up for the brand’s membership which you can skip or stop at any time. And let me tell you, for $10 per month, the perks are many!

There are two options available: monthly or annual memberships. 

Wearwell is the one-stop shop for sustainable treasures that you will cherish for years and years.

If you are as ecstatic about finding new ethical and sustainable fashion brands that actually give a damn about the environment and the people behind their clothing, then yes! The wearwell sustainable fashion marketplace and (optional) membership is really worth it.

From work-from-home ensembles to everyday essentials, beautiful dresses, and a slew of jewelry and home items to choose from, the eco-conscious options are certainly many.

If you loved getting to know all about this amazing sustainable marketplace, check out our free sustainable guides below!

Enjoyed this article? Pin it!

sustainable fashion marketplace by wearwell
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Wearwell's sustainable fashion marketplace
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Thank you to wearwell for sponsoring today’s article! We had an absolute blast reviewing and getting to know your sustainable marketplace even better. As always, we always write the truth (to the best of our knowledge) and stand behind the brands we share here on SKL. Thanks for reading our work!

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July 1, 2022

Written By:

Konstantina Antoniadou

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