15 Best Natural Organic Makeup Brands For A Non-Toxic Beauty Routine

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Danielle Alvarado

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Looking for the best organic and natural makeup brands in 2024? Good call!

The absence of potentially harmful chemicals in certified organic makeup reduces the risk of skin irritation, allergic reactions, and other adverse effects.

To make your quest easier, we made a list of 2024’s top-rated all-natural makeup brands that offer healthy makeup with no chemicals.

P.S. Don’t forget to check out the best sustainable makeup brands of 2024 and some amazing non-toxic skincare brands for healthy skin.

natural organic makeup

The best organic and natural makeup brands.

Let’s get real for a second. Non-toxic living is not an easy thing – I know! I’d love nothing more than to live my best holistic life, embracing organic everything, frolicking around with flowers, and growing my own herbs, a la Disney princess style. 

Now, reality check – I’ve been city-bound for what feels like a lifetime. I’ve been known to indulge in more deli sandwiches than I care to admit, and no matter how many flower masks I slap on, the urban grind, stress, and the occasional existential crisis keep creeping into my pores.

However, that doesn’t mean that I’m not on a mission to bring a touch of that dreamy holistic vibe into the chaos of city living. And where does the transformation begin? Right in the heart of our makeup bags.

Seriously, did you know that 55% of American women wrongly assume the FDA regulates cosmetic ingredients? Yes, that is FALSE!

In fact, it has created no substantial guidelines that manufacturers must follow! That’s exactly why regular, chemical-laden formulas can be a cocktail of who-knows-what. 

On the flip side, all-natural organic makeup products clearly list their plant-based ingredients– think essential oils, plant extracts, Vitamin E, and shea butter – just to name a few. The best natural makeup brands steer clear of dubious additives, offering formulations with recognizable and skin-friendly components. 

Plus, many of these certified organic makeup products come in recyclable packaging, contributing to a reduction in the environmental impact of beauty routines.

Read on to find the best organic and natural makeup brands with top-rated all-natural makeup in 2024.

What is organic makeup?

Organic makeup is a category within the beauty industry that emphasizes non-toxic ingredients sourced from natural beauty brands.

These companies prioritize plant-based ingredients like organic jojoba oil, vitamin E, safe synthetics, shea butter, and aloe vera, steering clear of harmful chemicals commonly found in traditional makeup.

Also, many affordable organic makeup brands prioritize sustainable packaging and are cruelty-free, avoiding animal testing.

Plus, with a wide range of shades, these makeup options cater to various skin types, addressing concerns like fine lines, dry skin, or oily skin.

What toxic chemicals are usually hiding in makeup?

It’s no secret that toxic chemicals often lurk in makeup, compromising the safety and well-being of users. The Drug Administration published a full list of the twelve most toxic chemicals and contaminants in cosmetics as well as some prohibited ingredients you should keep an eye out for.

Some harmful ingredients to watch out for in the ingredient list of cosmetics from toxic makeup brands include:

Mineral oil

Mineral oil, commonly used in cosmetics for its moisturizing properties, may lead to skin issues such as acne and irritation due to its pore-clogging nature. 


Parabens, utilized as preservatives in beauty formulas, extend shelf life but pose risks of disrupting hormone function and are linked to breast cancer and reproductive problems. 


Fragrances are often added for a pleasant scent. However, they can contain synthetic compounds causing skin irritation and allergic reactions.


Lead, found in some pigments, particularly in lip products, accumulates over time and may result in cognitive and developmental issues


Mercury is most often present in mascaras and eye makeup. It goes without saying that it poses potential risks to neurological and kidney health


Formaldehyde, used as a preservative, is a known carcinogen associated with skin irritation. 


Triclosan, an antimicrobial agent in liquid foundations, raises concerns about endocrine disruption and antibiotic resistance.

To make sure that your beauty routine is completely free of toxic chemicals, opt for certified products from the world’s best natural organic makeup brands.

They choose natural sources like essential oils, castor oil, coconut oil, and sunflower oil to create skin-loving, non-toxic makeup for even the most sensitive skin type.

This post is all about natural organic makeup.

Best Natural Organic Makeup Brands of 2024

1. Axiology

organic makeup brands

In the pursuit of lipsticks and balms that are 100% safe and non-toxic, Axiology is the certified organic makeup brand you should put on your radar.

With only 10 certified organic ingredients, they’re on a mission to inject “100% evil-free” color into our clean beauty routines. 

The brand taps into the skin-loving powers of avocado, coconut, grape seed oil, and more – all packed into their award-winning, plastic-free lipsticks. 

And here’s the cherry on top: like the cream of the crop in vegan makeup brands, they proudly carry the PETA-certified cruelty-free label.

Price: From $24+ for the “Multi-Sticks” 

Discount Code: SKL20 for 20% off at checkout

Best For: Multi-Use Balms

Ethics/Certifications: Certified Organic, vegan, cruelty-free, 100% plastic-free, 50% post-consumer recycled plastic 

Location/Shipping: United States, ships worldwide 

Best Organic Makeup from Axiology:

2. River Organics

top natural cosmetic brands

Touted as one of the best natural organic makeup brands in 2024, River Organics’ formulas are not just premium-quality, but also natural, vegan, cruelty-free, and zero-waste.

The majority of their healthy makeup with no chemicals is crafted using just a handful of EWG-verified natural ingredients. 

Think lab-made conflict-free mica, organic cacao butter, macadamia nut oil, and more.  

From beauty blushes, bronzers, concealers, highlighters, and lip glosses, to eye shadows and makeup sets, the brand has all our beauty needs covered. 

Price: From $21.99+ for the “Blush Stick” 

Discount Code: SKL15 for 15% off

Best For: Multi-Use Sticks

Ethics/Certifications: Leaping Bunny Certified, certified organic products, 100% vegan ingredients, conflict-free ingredients, eco-friendly packaging, compostable packaging 

Location/Shipping: United States, ships worldwide 

Best Natural Makeup from River Organics:

3. Ilia Beauty

all natural organic makeup

Next up is one of our favorite natural organic makeup brands – Ilia Beauty

Their top-rated products not only instantly rejuvenate your look but also act as a defense against environmental stressors. 

Produced organically, their natural cosmetics line is proudly vegan and cruelty-free. 

They also have a great makeup recycling program to ensure that their eye, skin, and lip products won’t harm the planet.

Best Natural Makeup from Ilia Beauty: 

Price: From $28+ for the “Limitless Lash Mascara”   

Best For: Serum Foundations/Multi-Use Sticks

Ethics/Certifications: Leaping Bunny Certified, makeup recycling program, natural & safe botanicals, safe synthetics when necessary, vegan, 1% for the planet

Location/Shipping: United States, ships worldwide 

4. Well People

organic cosmetics brands

Well People is a go-to for certified organic makeup products that do more than just add color – they pamper and rejuvenate your skin in the process. 

This brand is all about delivering the perfect balance of color and coverage while treating your skin with care.

What’s more, over 35 of their products have earned the prestigious EWG verification.  

Plus, Well People is proudly vegan-friendly, Leaping Bunny Certified, non-toxic, and won’t break the bank. 

That’s the winning combination we all love in our favorite all-natural organic makeup brands.

Best Organic Makeup from Well People:

Price: From $20+ for the “Bio Correct Concealer”   

Best For: Foundation/Mascara/Blush

Ethics/Certifications: Leaping Bunny Certified, EWG Verified, ethically sourced & renewable botanicals, plant-powered, cruelty-free 

Location/Shipping: United States 

5. Kjaer Weis

natural organic makeup brands

Kjaer Weis’s organic and natural makeup is completely free of gluten, synthetic fragrances, parabens, sulfates, synthetic dyes, and phthalates! 

They are, after all, one of the best luxury organic makeup brands in 2024. 

The company is known for its natural organic foundation makeup – a next-generation formula packed with mighty clean ingredients. 

It keeps your skin hydrated, evens out your skin tone, and nourishes and smooths your skin, all thanks to its organic ingredients. 

You can also find blushes, mascaras, balms, lipsticks, and eyeshadow creams!

Best Sellers from Kjaer Weis: 

Price: From $20+ for the “Eye Shadow Primrose” 

Best For: Hydrating Foundations/Lipstick/Primer

Ethics/Certifications: Certified organic ingredients, ethically sourced ingredients, cruelty-free, sustainable packaging, refillable 

Location/Shipping: United States, ships worldwide 

6. RMS Organics

certified organic makeup brands

It’s not just the cute packaging and array of skin-loving formulas that make RMS one of 2024’s best organic cosmetics brands. 

They take makeup to a whole new level by crafting their products from raw, food-grade, and organic ingredients.  

Whether it’s concealers or highlighters, every formula is designed to redefine makeup by incorporating healing and nourishing elements. 

And here’s the bonus: all their products are non-toxic and GMO-free. 

What’s more, RMS solely uses recyclable glass jars and refillable packaging to “house” their top-rated all-natural makeup.

Best Sellers from RMS: 

Price: From $28+ for the “Eyelights Cream Eyeshadow”  

Best For: Concealers/Highlighters/Eyeshadow 

Ethics/Certifications: Certified Organic, quality & transparency, 80% post-consumer cycled paper, recyclable glass jars, refillable packaging, member of PACT 

Location/Shipping: United States, ships worldwide 

7. Elate Cosmetics

natural organic foundation makeup

Elate Cosmetics is not just one of the best certified organic makeup brands, but also a fantastic destination for waste-free beauty finds.

In fact, hundreds of thousands of packages saved from landfills, thanks to their innovative refillable products. 

Plus, Elate goes the extra mile by incorporating seed paper packaging.

More than one hundred thousand gardens have sprouted from these packages, turning what was once waste into something beautiful and green. 

What’s more, the organic natural makeup line is also ethically made, 100% vegan, and cruelty-free.

Best Natural Organic Makeup from Elate Cosmetics: 

Price: From $17.99+ “Pressed Eye Color” 

Best For: Lip Stick/Blush Balm/Mascara/Tools

Ethics/Certifications: B Corporation Certified, carbon-neutral, safe & fair labor, sustainable packaging, cruelty-free, vegan

Location/Shipping: United States, ships worldwide 

8. Noto Botanics

best organic cosmetics brands

Touted as one of the best natural organic makeup brands in the USA, NOTO Botanics caters to minimalists with its gender-fluid makeup collection. 

From pigmented lip and cheek stains to versatile highlighters for the face and body, the all-natural organic makeup lineup is crafted in small batches, ethically and sustainably. 

Additionally, NOTO takes pride in being vegan and using organic plant-derived ingredients, such as olive fruit oil and rosemary leaf extract. 

To top it all off, if you’re in LA, NOTO offers a refill program, allowing you to replenish your emptied bottles and further reduce waste.

Best Natural Makeup from NOTO: 

Price: From $26+ for the “Highlighter Stick” 

Best For: Multi-Use Stains

Ethics/Certifications: Botanic-powered ingredients, vegan, cruelty-free, recyclable/biodegradable packing, gives back 

Location/Shipping: United States, ships worldwide 

9. Juice Beauty

organic and natural makeup

Juice Beauty, one of the best natural organic makeup brands in the ecosphere, is known for their amazing tinted moisturizers, blushes, and BB creams that flawlessly merge organic skincare and makeup benefits. 

Their secret lies in their exclusive use of natural and USDA-certified, vegan, and cruelty-free organic ingredients. 

To top it all off, Juice Beauty uses eco-friendly packaging and takes it a step further by using sustainable energy sources in their production process. 

A Few Favorites from Juice Beauty: 

Price: From $25+ for the “Cream Blush”   

Best For: Foundation/Primer/Cream Blush

Ethics/Certifications: Leaping Bunny Certified, Vegan Certified, formulated with organic ingredients, cruelty-free, sustainable packaging 

Location/Shipping: United States, ships worldwide 

10. Fat And The Moon

best certified organic makeup

Fat and The Moon’s top-rated 100 organic makeup. 

The eco-friendly skincare brand offers an array of lip, cheek, and eye color products, created with ingredients that are abundantly grown and ethically harvested. 

Think cosmetic-grade mineral pigments and absolutely no petroleum-derived lakes or dyes.

On top of that, Fat and the Moon also prioritizes reusable and recyclable packaging to “house” their organic products, minimizing their environmental impact.

A Few Favorites From Fat And The Moon: 

Price: From $20+ for the “Lip & Chick Stain” 

Best For: Multi-Use Stains

Ethics/Certifications: Organic, ethically & safely wildcrafted, recyclable/reusable/compostable packaging, eco-shipping 

Location/Shipping: United States, ships worldwide 

11. PHB Ethical Beauty UK

healthy makeup with no chemicals

For the best organic natural makeup line in the UK, look no further than PHB.

The all-natural makeup brand is vegan, certified Cruelty-Free by PETA, Vegan Society UK, and organic! 

As for their top-rated all-natural makeup line, it includes everything from gluten-free formulas, luscious lipsticks, glow powders, natural organic foundation makeup with SPF, BB creams, and highlighters – all designed with sensitive skin in mind.

Price: From £12.95+ for the “Lipstick”

Best For: Mascara/BB Cream/Lash & Brow Serum

Ethics/Certifications: Vegan, cruelty-free, plastic-free packaging, 20% profit goes to charity, family business, ethical sourcing 

Location/Shipping: UK, ships worldwide 

12. Inika Organic AUD

luxury organic makeup brands

For those who are on the hunt for the best organic and natural makeup Australia has to offer, check out Inika Organic

The formulas are packed with botanical extracts and rich mineral pigments that not only enhance your beauty but also bring clinically proven skincare benefits to the table.

Inika’s got your beauty routine covered from A to Z. 

Whether it’s organic lipstick, primers, or mascaras, they’ve carefully curated a comprehensive range that caters to every aspect of your glam routine. 

Plus, they carry certifications from the Vegan Society, Ecocert COSMOS Natural, and PETA. 

The best part? They are the world’s first certified plastic-neutral makeup brand, on a mission to leave a positive impact by repurposing plastic into valuable resources for communities in need.

Price: From £23+ for the “Organic Lipstick”

Best For: Foundation/BB Cream/Lip & Cheek Cream

Ethics/Certifications: Certified Organic, Plastic Neutral Certified Product, COSMOS Organic, animal test-free, vegan 

Location/Shipping: Australia, ships worldwide 

13. Zakiella

top rated 100 organic makeup

Zakiella, crafted with care in Canada, shines bright in the world of vibrant, organic beauty products. 

Their commitment to sustainability is truly amazing – Leaping Bunny Certified, cruelty-free, child-labor-free, and mica-free. 

The organic cosmetics company offers an array of eyeshadow palettes, designed with a layout of 3 matte shades, ranging from light to deep tones, seamlessly paired with 3 metallic shades for a harmonious eye-catching look. 

You can also find matte lipsticks that are not only comfortable but also non-drying and long-lasting. 

Seriously, Zakiella’s organic natural makeup products have you covered.

Price: From $28+ for the “Mystery Lip Radiance” 

Best For: Eyeshadow/Lipsticks

Ethics/Certifications: Leaping Bunny Certified, certified organic ingredients, cruelty-free, child-labor-free mica 

Location/Shipping: Canada, ships to the United States, Australia, UK, New Zealand &  South Africa

14. Zao Makeup

organic natural makeup line

Zao Makeup offers you a wide range of natural products –  refillable, 100% of natural origin, organic, and vegan certified. 

Known as one of the top natural cosmetic brands, on their virtual shelves you can find a slew of luminous colors and textures suitable for all skin types. 

Yes, even the most sensitive ones. Plus, the skin-nourishing formulas are Leaping Bunny Certified, ECOCERT, Certified Vegan, and FSC Certified! 

Price: From $36+ for the “Lip Gloss”  

Best For: Concealer/Lip Care/Eyebrows

Ethics/Certifications: Certified organic, ECOCERT, Vegan PETA Approved, rechargeable & refillable, cruelty-free  

Location/Shipping: United States 

15. Antonym Cosmetics

top rated all natural makeup

Not only are Antonym Cosmetics’ products organic, but also Ecocert, vegan, and Leaping Bunny Certified, which we absolutely love.

Also, the top-rated all-natural makeup brand takes sustainability to the next level by packaging their products in eco-friendly bamboo.

From highlighters and eye pencils to natural organic foundation makeup and professional-quality brushes – there’s something for every beauty arsenal.

Price: From $26+ for the “Lola Lash Mascara”

Best For: Foundations/Highlighters

Ethics/Certifications: Leaping Bunny Certified, ECOCERT, Certified Vegan, FSC Certified 

Location/Shipping: United States 

Why choose clean, natural, and non-toxic makeup?

First and foremost, the advantage of organic makeup lies in its commitment to using natural and organically sourced ingredients.

This means that these clean beauty products are formulated without synthetic pesticides, herbicides, or genetically modified organisms (GMOs), minimizing the risk of skin irritation and potential long-term health concerns associated with harmful chemicals commonly found in non-organic alternatives.

Environmental sustainability is another key aspect that sets organic brands apart. Organic farming practices prioritize soil health, biodiversity, and water conservation, contributing to a more sustainable and eco-friendly beauty industry.

By avoiding synthetic chemicals, clean cosmetics reduce the environmental impact associated with the production, use, and disposal of harmful substances.

Plus, 2024’s best organic makeup brands adhere to cruelty-free principles, ensuring that their products are not tested on animals.

Additionally, some brands engage in fair trade practices, promoting ethical sourcing and supporting communities involved in ingredient production.

Even makeup artists often endorse natural beauty products in their routines for their long-term skin benefits and the natural glow they provide. 

What are the key ingredients found in natural organic makeup?

Natural organic makeup for clean beauty brands boasts a lineup of key ingredients that make it a good choice for a clean and eco-conscious makeup routine.

Essential Oils: Often used for their aromatic and therapeutic properties, essential oils like lavender, chamomile, or tea tree contribute to the skincare benefits of natural makeup.

Plant Extracts: Extracts from plants such as aloe vera, chamomile, and calendula provide soothing and nourishing properties, promoting healthy skin.

Jojoba Oil: Known for its moisturizing qualities, jojoba oil is a common ingredient in natural makeup, offering hydration without clogging pores.

Shea Butter: Renowned for its rich moisturizing properties, shea butter is often used in natural makeup to soften and condition the skin.

Coconut Oil: With its antimicrobial and moisturizing properties, coconut oil is a versatile ingredient found in various natural makeup products.

Vitamin E: This antioxidant is frequently added to natural makeup for its skin-repairing and protective qualities.

Iron Oxides: Natural pigments derived from minerals, such as iron oxides, provide color to natural makeup products like foundations and blushes.

Beeswax: Commonly used in lip balms, beeswax adds a smooth texture and helps retain moisture.

Whether it’s in a lip balm, lip gloss, or liquid foundation, these active ingredients not only enhance the makeup’s performance but also nourish the skin, making it a holistic choice for folks who prioritize both beauty and skincare qualities in their makeup routine.

Which makeup brand is the most natural?

RMS Beauty, ILIA Beauty, Kjaer Weis, Juice Beauty, and Well People as some of the most natural makeup brands in 2024.

Instead of harmful chemicals, every clean beauty brand on the list opts for natural ingredients that not only enhance the makeup’s performance but also nourish the skin.

Plus, most companies solely offer cruelty-free formulas and thrive on offering the best possible ingredient quality.

What certifications should consumers look for to ensure the makeup is organic?

USDA Organic Certification: Issued by the United States Department of Agriculture, this certification ensures that the makeup product contains at least 95% organic ingredients, excluding water and salt. The remaining 5% must be approved non-organic substances.

Ecocert: An international certification body, Ecocert focuses on verifying the organic and natural components of cosmetic products. Look for their stamp of approval to ensure makeup products from your favorite clean makeup brands meet their strict standards.

Cosmos Organic: A harmonized standard developed by several European certification bodies, Cosmos Organic certification ensures that a product follows strict guidelines for organic and natural cosmetics.

Soil Association Organic Standard: Commonly found on products in the UK, this certification guarantees that the makeup item meets the Soil Association’s rigorous criteria for organic ingredients and sustainable practices.

BDIH (Certified Natural Cosmetics): Originating in Germany, BDIH certification emphasizes the use of natural ingredients, prohibiting synthetic fragrances, dyes, or petroleum-based products.

NATRUE: An international non-profit organization, NATRUE certifies cosmetics according to their strict standards for natural and organic cosmetics. Their certification covers the authenticity of ingredients and the production process.

COSMOS Standard: This is a collaborative effort by several European certification bodies, including BDIH and Ecocert, to create a unified standard for organic and natural cosmetics.

This post was all about natural organic makeup.

There you have it–the 15 best certified organic makeup brands!

The best organic and natural makeup brands are rooted in transparency, skin-friendly ingredients, and a broader commitment to eco-conscious practices.

While traditional formulas, laden with synthetic compounds, may trigger skin issues such as irritation and breakouts, that’s certainly not the case with our favorite healthy makeup with no chemicals.

If you enjoyed this article on Natural Organic Makeup, check out these other articles below!

natural organic makeup