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13 Best Sustainable Vegan Makeup Brands For An Ethical Glow Up

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Konstantina Antoniadou


Updated July 17, 2022

Are you utterly transfixed with searching for the best vegan makeup brands that solely use clean, certified organic, fair-trade, and ethically sourced ingredients? You are in luck. Because we are on a mission to help you find your next favorite 100% vegan makeup. Go ahead and take a look at our trusted cruelty-free makeup finds below.

Don’t forget to check our our list of 15 Best Sustainable Makeup Brands For A Non Toxic & Clean Beauty Routine

This post is about the best vegan makeup brands

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Let’s not sugarcoat it. Many brands out there slap the oh-so-familiar “plant-based” or “animal-friendly” labels to make us quiver with excitement about their new launches. However, vegan makeup goes far deeper than that. Ethical cosmetic brands that are vegan don’t use any animal by-products or animal-derived ingredients. Instead, they enrich their formulas with botanical extracts and natural minerals to serve us with that coveted glow. On top of that, they closely monitor their supply chain, use recyclable or refillable packaging and try their best to minimize their carbon footprint in the process. 

Many people also confuse the terms vegan and cruelty-free beauty. To put it simply, cruelty-free makeup brands can still use animal-derived ingredients that weren’t tested on animals. So you need to make sure that your clean beauty products come from a reputable,  100% vegan and cruelty-free makeup brand with a holistic approach to sustainability. 

To make your quest to find the best of the best beauty products that are safe and clean while also supporting plant-based makeup brands on a mission to make an impact a breeze, we made a list of 100% vegan makeup brand options for you, ahead.

What does “cruelty free” makeup mean?

Granted, the FDA hasn’t introduced a standard definition of what “cruelty-free makeup “ actually means which leaves much room for brands to make all sorts of claims. Nonetheless, for ethical cosmetic brands and consumers alike, “cruelty-free” refers to products that have not been tested on animals at any stage of their development. Thus, makeup products can be cruelty-free without being vegan while vegan products can sometimes not be cruelty-free.

 The best way to ensure that cruelty-free makeup brands are legitimate is to look for certain certifications. The two most prominent symbols you should look for on a website are the Certified Leaping Bunny Cruelty-Free and the PETA cruelty-free certification badges. Australian and international brands can also have the Choose Cruelty-Free [CCF] badge.

What makes a makeup product “Vegan”?

The best vegan makeup brands use absolutely no animal by-products or animal-derived ingredients in their clean beauty formulas. That includes honey, beeswax, lanolin, collagen, and many more. Additionally, an 100% vegan makeup brand must not use animal testing as well. So, to put it simply, plant-based makeup brands that use certified organic and natural ingredients like oils and nut extracts or minerals and do not test on animals are, in fact, completely vegan. We’ve listed some amazing 100% vegan and cruelty-free makeup brands below for you.

What ingredients are toxic in makeup?

Opting for beauty products that are vegan is not only kinder to the animals, but also to your skin. There are many toxic ingredients in makeup that can cause everything from mind skin irritations to full-blown allergic reactions – yikes! Some of the most dangerous names you should be looking out for are Diethanolamine, Formaldehyde, Parabens, Polyethylene glycols, Triclosan, Sodium Laureth Sulfate, and Phthalates. Don’t fret, none of these hard-to-pronounce names are included in the clean beauty formulas of the best vegan makeup brands.

Whether you want to find a non-toxic, organic, vegan alternative to an animal-tested makeup brand you love, or simply looking to upgrade your organic certified beauty arsenal with brand new clean products, we’ve got all your vegan beauty needs covered.

This post is about sustainable vegan makeup brands 

Best vegan makeup brands with ethical, cruelty-free beauty formulas

Looking for 100% safe and non-toxic lipsticks with only 10 certified organic ingredients? Axiology aims to put “100% evil free” color in our clean beauty routine channeling the skin-loving powers of avocado, coconut, and grape seed oil – just to name a few. Like all the best vegan makeup brands, they are PETA certified cruelty-free. Opt for the award-winning, plastic-free balmies and highlighters “dressed” in recycled paper and send them back to Axiology to recycle your beauty empties!

Price Range: $14-$96

Ethics: Certified Organic Plant-Based Ingredients, PETA-Certified Vegan And Cruelty-Free, Ethical Sourcing, Gluten-Free, Soy-Free, And Fragrance-Free, Recycled Packaging, Recycling Program, Donations

Location: USA

Discount Code: SKL20 for 20% off at checkout

Shop Axiology Here

Save 20% With Code SKL20:

River Organics is a 100% vegan makeup brand for handmade plant-based cosmetics crafted from EWG-verified and organic ingredients. No matter if you need a  clean beauty blush, bronzer, concealer, highlighter, lip gloss, or eye shadows and makeup sets, they’ve got you! Some noteworthy ingredients are lab-made conflict-free mica, Organic Cacao Butter, Macadamia Nut Oil, and more. Like all of our trusted ethical cosmetic brands, River Organics uses recyclable zero-waste packaging, paper product packaging, and sugarcane-based labels.

Price Range: $12 – $54

Ethics: EWG-verified natural ingredients, handmade, zero-waste, recyclable packaging, and labels

Location: USA

Discount Code: SKL15 for 15% off at checkout

Shop River Organics Here

The Canadian B Corp Elate Beauty is one of the best vegan makeup brands that puts fair trade ingredients above all else. Their fantastic range of brow balm, lipstick, eyeliner, eye-colored pencils, pressed powder, and mascara products are not only certified Leaping Bunny Cruelty-Free but also PETA vegan and gluten-free. Think jojoba oil and carrot seed oil, coconut, RSPO certified palm oil & more. Besides, the  100% vegan makeup brand allows us to create a customized makeup palette, tailored to our own skin needs and complexion (refills are also available). Currently, their vegan beauty products are compostable or recyclable and 75% of them are also plastic-free.

Price Range: $24-$39

Ethics: Fair Trade Plant-Based Ingredients, Aluminum ,FSC Certified Bamboo Packaging, Cedar Wood Certified Pefc Wood, Made In A Fair Trade Chinese Factory, One Tree Planted Partners, Members Of The Responsible Mica Initiative

Location: Canada

Shop Elate Cosmetics Here

For a non-toxic, organic, vegan alternative to an animal-tested makeup brand, have a look at Aether Beauty. You might know them for their award-winning zero-waste eyeshadow palettes that are infused with crystal gemstones. Nonetheless, the  100% vegan makeup brand also offers Lip Crèmes, refillable foundations, and highlighting oils as well. Using the best organic, fair-trade, non-GMO, and ethically sourced ingredients, their cruelty-free makeup serves long-lasting wear and continuous high performance!

Price Range: $16-$58

Ethics: Organic, Fair Trade Plant-Based Ingredients, Fsc Certified Recycled Palettes, Certified Leaping Bunny Cruelty-Free, Peta Vegan, 1% For The Planet, Sustainable Packaging

Location: USA

Shop Ather Beauty Here

Apart from their fantastic affordable clean skincare products (link), Dab Herb is also one of the best vegan makeup brands with certified organic ingredients. Their cruelty-free makeup includes zero waste mascara, eyeshadow, eyeliner products as well as tinted moisturizers, natural foundations, contour powders, blushes, glosses, and more. The 100% vegan makeup brand produces its ethical cosmetic in micro-batches. On top of that, they are packaged in sustainably sourced and reusable wooden jars – how amazing!

Price Range: $5-$39

Ethics: Cruelty-Free Makeup, Certified Organic Ingredients, Small Batches, Handmade, Biodegradable Wooden Jars, Usda Certified Organic Sustainable Farmers, Donations

Location: USA

Shop Dab Herb Here

Known as one of the best vegan makeup brands Australia has to offer, Inika Organic’s award-winning cruelty-free beauty products are all the rage! They put their trust in ethically sourced, certified organic ingredients covering everything from primers and foundations to eyeshadows, eyeliners, mascaras, and lipstick. Also, they are the world’s first Certified Plastic Neutral makeup brand! All clean beauty formulas are certified Cruelty-Free and vegan with 90% of their packaging made from sustainable & reused materials.

Price Range: $37-$69

Ethics: Cruelty-Free And Vegan Ingredients, Certified By Choose Cruelty Free Australia, Certified Plastic Neutral, Government-Approved Organic Food Chain

Location: Australia

Shop Here

A few favorites from Inika Organic...

The  100% vegan makeup brand Clean Faced Cosmetics is hailed for their one-of-a-king cruelty-free beauty formulas like the lash lengthening primer powders. Additionally, you can also find plastic-free ethical cosmetics including custom makeup palettes, natural mascaras that also work as stellar eyeliners, zero-waste lipstick, foundation, bronzer, and blushes. Everything is packaged in reusable metal tins and comes with a bamboo applicator! With over 23.000 Etsy sales, it’s definitely one of the best vegan makeup brands for vegan beauty on a budget.

Price Range: $5.99- $18.99

Ethics: Mostly Organic, Vegan And Cruelly Free Ingredients, Zero-Waste Packaging, Refills, Made In The Us, Ethically Sourced Micca, Donations

Location: USA

Shop Here

A few favorites from Clean Faced Cosmetics:

As the name suggests, PHB Ethical Beauty belongs on the list of best vegan makeup brands for handmade, clean plant-based makeup. They are certified Cruelty-Free and PETA vegan, as well as Vegan Society UK, certified AND certified organic. The brand’s range includes some gluten-free formulas and a slew of natural mineral foundations with SPF, lipsticks, glow powders, BB creams, and highlighters for sensitive skin.

Price Range: £8.95-£49.95

Ethics: Plant-Based Ingredients, Vegan & Cruelty Free, Ethically Sourcing, Members Of The Global Shea Alliance, Donations

Location: UK

Shop PHB Ethical Beauty UK Here

A few favorites from PHB Ethical Beauty:

Dirty Hippie Cosmetics could not have been anything but a  100% vegan makeup brand. You can opt for made-to-order foundations, primer, mascara, eyeliner, eyeshadows, lipsticks, and blushes- amongst other cruelty-free beauty formulas. They use recycled newspaper and post-consumer boxes to ship their handmade organic products. Also, everything is packed in tins and glass bottles that are completely reusable and recyclable. Their ingredients include Certified Organic Mica, Arrowroot Powder, Argiletz Clays, Witch Hazel extract & more.

Price Range: $4.34 – $23.89

Ethics: Organic Vegan And Cruelty Free Ingredients, Handmade To Order, Recycled/Recyclable Packaging & Shipment Boxes

Location: Australia

Shop Dirty Hippie Cosmetics Here

Note: Dirty Hippie Cosmetics is currently undergoing a shop renovation – they will be back up and running on July 1st, 2022!

Neek Skin Organics is not only certified Leaping Bunny Cruelty-Free and vegan but also adheres to Eco-cert standards. Primarily, they are touted as one of the best vegan makeup brands for clean lipsticks in a slew of shades wrapped in bamboo twist tubes. The colors glide on pretty easily and are packed with moisturizing benefits. However, they also carry certified organic cream highlighters, and jojoba oil lip glosses.

Price Range: $28-$62

Ethics: Organic Vegan And Cruelty Free Ingredients, Recycled And Recyclable Packaging, No Synthetic Dyes, Donations

Location: Australia

Shop Neek Skin Organics Here

Packed with minerals & organic ingredients, Adorn Cosmetics deserves a spot in our best vegan makeup brands. Their formulas are allergen-free and developed with our sensitive skin in mind. So rest assured that your new foundation, concealer, BB cream, eyeshadow, mascara, eyeliner, or lipgloss are made with clean and certified organic ingredients. Through their refill program, they’ve successfully saved 20,162 Adorn pots & bottles from landfills. Additionally, the  100% vegan makeup brand is certified Leaping Bunny Cruelty-Free but also PETA vegan.

Price Range: $10-$75

Ethics: Certified Natural Beauty Ingredients, Small Batch Production, Refillable & Biodegradable Packaging, Leaping Bunny and PETA Certified, Donations

Location: Australia

Shop Adorn Cosmetics Here

A few favorites from Adorn Cosmetics:

With an extensive range of natural cruelty-free makeup and skincare, the 100% vegan makeup brand Sweden offers must-haves for every “stylish eco warrior.” You can choose your favorite non-toxic foundation, concealer, eyeshadow, or blush knowing that everything is crafted with up to 8 clean, organic, and ethically sourced ingredients and certified Micca. Aditionally, the clean beauty brand ships in zero-waste packaging. You can also choose plastic tins, metal tins, or cardboard tubes for your cosmetics.

Price Range: $9.99 – $20.99

Ethics: Organic Vegan And Cruelty Free Ingredients, Recyclable Packaging, Zero-Waste, Ethically Sourced Micca

Location: USA

Shop Vyana Beauty Here 


*Note: Vyana Beauty is taking a short break but will be back by July 1st, 2022!

This post was all about the best vegan makeup brands on the ethical beauty market

From full-coverage foundations and vegan beauty powders to cruelty-free lipsticks and certified organic eyeliners, our best vegan makeup brands above will help you glam up completely guilt-free. Long gone are the days when vegan makeup was synonymous with basic paper packaging and uninspired, muted colors. Each 100% vegan makeup brand on our list offers high-pigmented formulas crafted from plant-based and wrapped in cute eco packaging.

If you liked this post, you’ll definitely want to check out these other posts from SKL:

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  1. Clara says:

    Thank you for this amazing list! Super helpful. There is also a shop that has a lot of vegan and cruelty-free personal care: https://nottodiefor.us/

  2. […] lipsticks are becoming increasingly popular among conscious consumers who are looking for cruelty-free options. These lipsticks are free of animal-derived ingredients such as beeswax, lanolin and […]

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