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Are you on the hunt for sustainable makeup that works just as well (and even better) than it’s unsustainable counterparts? Look no further, we have rounded up 15 of the best sustainable makeup brands who use non-toxic, natural, organic, and fair trade ingredients!

This post is about Safe & Sustainable Makeup.

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Lots of folks around the world love to put on some makeup to express themselves, feel confident, and boost their natural beauty. But looking at the labels and packaging on most well-known beauty products makes us here at SKL cringe. The ingredient lists usually contains some scary ingredients such as phthalates, sodium lauryl sulfate (SLS), diethanolamine (DEA), Triethanolamine (TEA), and more.

On top of the ingredient list, many of today’s makeup brands use endless plastic containers that are rarely recycled or upcycled. Over 90% of makeup containers end up in the trash and straight into our landfills. If you happen to have some old makeup containers on hand, please pack them up and send them to TerraCycle for proper recycling!

Are all non-toxic makeup brands sustainable?

This is a great question, and the quick answer is no. Some brands zone in on the ingredients of the makeup (which we absolutely applaud) but forget to take into consideration the packaging of the products itself. You may have a fantastic product in your hand but the bottle will just end up in the landfill – and we aren’t loving that. This list is for those brands who have the highest quality ingredients plus the best eco-friendly packaging for makeup (thus far!). 

What is the most sustainable packaging for cosmetics?

BPA-free aluminum is the clear winner for sustainable packaging (we can refill it, great temperature balance, lower melting point, and more) but there are also other great packaging options like glass! 

This post is about The Best Sustainable Makeup Brands.

The Most Sustainable Makeup Brands on the Market

River Organics is a fantastic natural, zero waste, vegan, cruelty-free beauty and makeup brand based in Wilmington, North Carolina.

Founder, Corinne Lefebvre, takes a simplified and transparent approach to her formulation process; with the majority of products created using only a few ingredients, most of which are certified organic, and she prides herself on the fact that 99% of the ingredients she uses have names that Customers will recognise. 

Price: $

Ethics: Cruelty Free, Vegan, Conflict Free Ingredients

Location/Shipping: U.S.A., Ships Worldwide

Shop River Organics Here

**Save 15% with code SKL15

Ilia’s sustainable makeup products are designed to instantly rejuvenate your look. Ilia uses a great formulation that has high levels of skincare ingredients to act as a defense against environmental stressors. Moreover, this brand is produced organically and is vegan and cruelty-free. Clean beauty is what they aim for. 

Try their Limitless Mascara, a lightweight and nourishing mascara that conditions your eyelashes while giving the gorgeous feather look!

Price: $

Ethics: Natural & Organic Botanicals, Safe Synthetics when necessary

Location: U.S.A., Ships Worldwide

Shop Ilia Here

This sustainable makeup brand was founded by Ericka Rodriguez. Ericka aimed to build a brand with the safest and most ethical lipstick ever created. Axiology’s lipstick and lip crayons are formulated with organic botanical oils and pigment minerals that are ethically sourced. In addition, the lipsticks and lip crayons are vegan, certified cruelty-free by PETA, gluten-free, soy-free, and fragrance-free. 

Try their 3 in 1 lip-to-lid Balmies! This beauty cult favorite will make your eyes, cheeks, and lips look their best.

Price: $

Ethics: Vegan, Non-Toxic, 70% of ingredients are organic

Location: U.S.A., ships worldwide

Shop Axiology Here

Elate is a low waste and sustainable make-up brand that puts people and the planet at the forefront of their decision-making. Because of this, hundreds of thousands of packages have been saved out of landfills due to their refillable products. Moreover, more than one hundred thousand gardens have grown from their seed paper packaging. Elate is 100% vegan and cruelty-free. 

Price: $

Ethics: Vegan, Cruelty Free, 90% organic ingredients (with emphasis on fair trade over organic)

Location: U.S.A.

Shop Elate Here

Plant Makeup is an amazing sustainable and zero waste makeup brand that creates all their products from plants. Each ethical & natural makeup product is made in fresh, small batches and created with the environment and human safety in mind.

Plant Makeup is a one stop shop for zero waste eye shadow, mascara, highlighter, primer, and more!

Price: $

Ingredients: 100% made from plants with no minerals, carmine coloration, nano-particles, palm oil, synthetics, or preservatives.

Location/Shipping: U.S.A., Ships Worldwide

Shop Plant Makeup Here

Antonym Cosmetics is an eco-friendly makeup brand that believes clean makeup should not suffer in quality just because it is safe and non-toxic.

Antonym Cosmetics offers professional-level makeup performance with clean ingredients. They use ecocert certified natural and organic ingredients!

Price: $$

Ingredients: Ecocert certified natural & organic ingredients.

Location/Shipping: U.S.A., Ships Worldwide

Shop Antonym Cosmetics Here

From nature to nurture, this sustainable makeup desires to have a holistic approach to skincare and makeup. For Dab Herb, beauty and self-care are inseparable from sustainability, transparency, and wellness. Thus, they produced cruelty-free cosmetics, certified organic, and has vegan ingredients. The herb-infused plant oils are used to stimulate healing and radiance from within.  

We love this Lavender-Infused Organic Plant Eyeliner Powder. Dab Herb pulverized roots, petals, stems, buds, leaves, and berries into fine powder to create these beauties.

Price: $

Ethics: Cruelty Free, Vegan, Non Toxic, Palm Oil Free, Ethical Sourcing

Location/Shipping: U.S.A.

Shop Dab Herb Here

Dirty Hippie Cosmetics is a family-owned business in Canberra Australia. Their makeups are handmade with love using organic, toxin-free, and ethically sourced ingredients. Small batch, vegan, and cruelty-free makeup. 

We highly recommend the Organic Vegan Face Primer that is made light and airy for your face. The primer is made of Hempseed and Red Raspberry oils for anti-aging and Aloe Vera juice and non-palm oil Vegetable Glycerin to secure your makeup in place easily.

Price: $

Ethics: Cruelty Free, vegan, non Toxic, ethically sourced ingredients

Location: Australia

Shop Dirty Hippie Cosmetics Here

Ather Beauty is a stunning eco-friendly makeup brand that takes sustainability and ethics very seriously. The owner, Tilia, aimed to create a brand that is sustainable and ethical from start to finish.

All of their products are made with vegan-approved, organic, and fair trade ingredients. Their Rose Quartz Crystal Gemstone Eyeshadow palette is infused with rose quartz that offers 10 radiant warm shades. The shades vary from shimmer, metallic and matte finish. It also has organic oils to protect, hydrate, and reduce inflammation.

Price: $

Ethics: Cruelty Free, vegan, non Toxic, ethically sourced ingredients

Location: U.S.A.

Shop Ather Beauty Here

Kjaer Weis believes that being conscious of your beauty product should not sacrifice quality. That is why this sustainable makeup brand formulated a prime makeup uses certified natural and organic products, but they also make sure to achieve the standards of luxury beauty.

One of their best sellers is their Liquid Foundation. It is the next-generation foundation that is packed with mighty clean ingredients. This foundation will keep your skin hydrated, evens the skin tone, and nourish and smooth your skin with the help of its organic ingredients.

Price: $

Ethics: Cruelty Free, vegan, non Toxic, ethically sourced ingredients

Location: U.S.A. & Europe

Shop Kjaer Weis Here

Clean Faced Cosmetics believes in making outstanding makeup without hurting the environment or your skin! Formulated in a safe facility with organic and vegan ingredients, Clean Faced Cosmetics products are cruelty-free and loved by many.

They have this ultimate minimalist foundation that is a very thick, buildable balm that can do full coverage or buff out with your foundation brush.

Price: $

Ethics: Cruelty Free, vegan, non Toxic, ethically sourced ingredients

Location: U.S.A.

Shop Clean Faced Cosmetics Here

A gorgeous plastic-free, cruelty free, and ethically sourced makeup brand – Nudi Goods is a fan favorite in the sustainable community.

They use low waste cardboard and tin cans as makeup containers. Furthermore, they use minimal & safe makeup ingredients.

For a smooth and subtle mascara without clumping, they offer our favorite Plastic Free Raven Mascara.

Price: $

Ethics: Cruelty Free, palm oil free, non toxic, ethically sourced ingredients

Location: U.S.A.

Shop Nudi Goods Here

Vyana Beauty is an amazing European sustainable makeup brand that uses top-of-the-line ingredients to formulate its all-natural, vegan, and zero-waste makeup.

Their products will nourish and make your skin flawless as you use it. Aside from that, Vyana makeup is handmade in small batches so you will get the best quality. Moreover, they are a green company that strives to be more sustainable every day!

Price: $

Ethics: Cruelty Free, palm oil free, non toxic, ethically sourced ingredients

Location: Europe

Shop Vyana Beauty Here

Fat and the Moon Cosmetics is a handcrafted skincare and sustainable makeup brand for those who want to be pretty and chic whilst caring for the environment.

The founder is a herbalist who is aiming to provide herbal products to people who are looking for effective and natural skincare and makeup. Try their Color Therapy set which consists of one eye coal, one lip paint, and one highlighter. We love how these products can be used interchangeably.

Price: $

Ethics: Cruelty Free, palm oil free, non toxic, ethically sourced ingredients

Location: Europe

Shop Fat and The Moon Here

Last but *certainly* not least, Bee You Organics!

This brand is one of the most unique brands in the line-up. Why? They do not use water in their formulation. Water can be a breeding ground for germs, and if our makeup has germs, it will be very harmful to our skin. BeeYou is a zero-waste, cruelty-free, and gluten-free beauty brand. They also accept reuse or recycle of their packaging. 

Try their 100% organic, gluten-free, all-natural blush that won’t harm or irritate your skin.

  1. Price: $

Ethics: Cruelty Free, palm oil free, non toxic, ethically sourced ingredients

Location: Europe

Shop Bee You Organics Here

You just read all about sustainable makeup brands changing the beauty industry.

We sure hope you found a new sustainable makup brand on this amazing eco-friendly makeup round up! Each one of these amazing makeup brands is safe, non toxic, ethically sourced, and packaged in sustainable packaging. Happy sustainable shopping!

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October 8, 2021

Written By:

Danielle Alvarado

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