11 Best Organic, Natural Baby Bath Products (Shampoo + Wash Guide)

safest baby lotion


Danielle Alvarado

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If you’re scouring the web for the best natural baby bath products for sensitive skin, you’ve probably realized how challenging it is to find organic baby shampoo and wash that deliver on their promises. 

As a mom of 3, I can attest to the fact that most brands out there are actively trying to mislead us! Slapping green symbols and plastering the word “hypoallergenic” on a bottle is, in most cases, simply a greenwashing tactic. 

In reality, the best way to cut through the noise and find the safest baby products is by examining their certifications.

My advice? Don’t buy non-toxic baby wash for eczema and sensitive skin unless it carries one of the following labels: USDA, COSMOS, or the EU Ecolabel.

To help you navigate the world of truly clean baby care products, I’ve compiled a list of vetted and verified brands that have earned the trust of thousands of parents out there.

P.S. Don’t forget to check out the 15 Best Organic Baby Carriers & Wraps & the 11 Best Wooden Baby Gyms For a Safe & Non-Toxic Nursey!

natural baby bath products

Why Safe, Organic, Natural Baby Bath Products Are So Important!

Here’s the thing – babies are like little sponges, soaking up everything around them, including what goes on their skin. Granted, that’s also true for adults, but baby skin is thinner and more delicate compared to ours.

According to experts, this thinner barrier means that harmful chemicals can penetrate more easily through the skin’s layers and into the bloodstream. 

A recent study provided a good understanding of infant skin and the dermal absorption of topical ingredients. 

To put it simply, the skin barrier in babies is not fully developed at birth. It takes time for the protective outer layer of the skin (a.k.a the stratum corneum), to mature and become more effective at keeping moisture in and harmful substances out. 

We also get exposed to toxic chemicals, but the difference is that, as adults, we can metabolize and eliminate toxins from our bodies.

Babies, on the other hand, have immature detoxification systems, including their liver and kidneys, which means they have a limited ability to metabolize and eliminate toxins.

So, until the detoxification systems and outer layer of the skin are eventually fully developed, we, as parents, should be really careful about the ingredients we slather on our little ones. Organic baby skincare products are the best options!

First and foremost, natural baby care products contain gentle ingredients derived from plants, fruits, and botanicals. Compared to harmful chemicals, these natural blends are less likely to cause irritation or allergic reactions. 

This way, we can also prevent aggravating sensitive skin and trigger eczema flare-ups. 

Seriously, who needs toxins when you can use the safest baby shampoo and wash, formulated with nourishing ingredients like shea butter, coconut oil, and calendula, which help moisturize, soothe, and protect the skin?

The safest baby shampoo and wash should be certified organic 

To avoid being fooled by the slew of greenwashing marketing tactics, make sure to check the brand’s certifications.

I’ve seen brands claiming that they are “natural” and “hypoallergenic” because they use a tiny amount of plant-based ingredients – that’s a no-no!

The most trustworthy companies are verified by trusted organizations like the USDA, COSMOS, or EU Ecolabel. This way, you’ll be certain that the products meet strict standards for organic ingredients and are free from harmful chemicals.

Check the labels for harsh chemicals

Brands can get a bit sneaky when it comes to hiding those not-so-friendly chemicals in their baby products.

For example, instead of blatantly listing “parabens” on the label, they might use other names like methylparaben, ethylparaben, propylparaben, or butylparaben.

Sulfates can also be present but under different names like sodium lauryl sulfate (SLS) or sodium laureth sulfate (SLES). 

Another thing you should really look out for when picking organic baby bath products is that some companies might try to mask artificial fragrances by listing them simply as “fragrance” or “perfume” on the label.

But behind those generic terms could be a cocktail of synthetic chemicals that could spell trouble for your baby’s delicate skin.

Ensure it’s actually hypoallergenic

Every baby’s skin is unique, and what works for one might irritate another. That’s why it’s extremely important to patch-test new natural baby care products before fully incorporating them into your baby’s skincare routine.

Simply apply a small amount of the product to the chosen area and gently rub it in. Wait 24 to 48 hours to observe any reactions. 

While the term “hypoallergenic” isn’t regulated by any specific standards, products labeled as hypoallergenic are generally formulated to be less likely to cause allergic reactions or skin irritations. Some examples of safe ingredients are calendula, aloe vera, and coconut oil. 

Read on to find the most trusted brands for safe, organic baby bath products for sensitive skin, including baby wash for eczema and the safest baby lotions.

11 Best Organic, Natural Baby Bath Products for Sensitive Skin:

1. Earth Mama Organics

natural baby wash products

The clean herbal care brand Earth Mama Organics was founded by a nurse, mother, and grandmother, Melinda. 

After spending much time studying medicinal herbs and how to extract their healing powers, she began making her own organic herbal baby skin care products using self-grown herbs.

In 2024, her growing collection of clean baby care products includes castile-based calendula baby soaps, calendula-rich lotions, diaper creams, scent-free calendula baby massage oil, and even natural sunscreen

The formulas are USDA Certified organic and some of them have even been chosen by hospital NICUs.

To top it all off, Earth Mama Organics is also a non-GMO Project Verified, Leaping Bunny Certified & Plastic Neutral brand.

Price Range: From $9.99+ for the Castile Baby Wash

Free From: Petroleum | Mineral oil | Artificial Fragrance | Preservatives

Ethics: Leaping Bunny Certified, USDA Certified, Certified Plastic Neutral, Seal of Acceptance™ by the National Eczema Association, EWG Verified™, non-GMO 

Location/Shipping: United States

Our Favorites from Earth Mama Organics:

2. California Baby

safest baby bath products

The women-owned & operated company California Baby harnesses the powers of USDA-certified plant-based and sustainable ingredients to create dermatologist-recommended, organic baby bath products. 

They offer amazing solutions to parents who are looking for the best baby wash for eczema as well as creams to prevent rushes. 

You can also find diaper rush creams, powders and even hair detanglers, and massage oils. 

And in case you’re looking for a natural formula to combat mosquito domination this summer, you should check out the baby-safe, non-toxic bug repellents too. 

What I love most about Californian Baby is that they grow their own calendula on their 100-acre certified organic farm in Santa Barbara. So, you know exactly what you’re getting.

Price Range: From $12.99+ for the Shampoo & Body Wash

Free From: Parabens | Sulfates | Synthetic fragrances | Formaldehyde | SLS

Ethics: USDA Certified, women-owned business, 100% plant-based, cruelty-free, recyclable HDPE packaging

Location/Shipping: United States, ships worldwide

Our Favorites from California Baby:

3. The Honest Company

safest baby lotion

The Honest Company is parents’ go-to destination for the best natural baby bath products that are plant-based and free from over 3500 questionable ingredients.

Instead of single, the company offers splurge-worthy kits with top-selling products such as baby wash for eczema, shampoo, non-toxic lotion, ointments, and wipes. 

Each value kit is designed to meet a specific need. You can find a newborn bathing essentials kit, a fragrance-free sensitive collection, and more natural baby wash products in sensitive, fresh, and calm collections

What’s more, all formulas are made in the USA from plant-based ingredients such as safflower oil, jojoba esters, shea butter, and vitamin E.

Price Range: From $48+ for the Collections

Free From: Phthalates | Parabens | Dyes | Silicones | Synthetic fragrances | Formaldehyde donors | SLS

Ethics: USDA Certified, dermatologically tested, naturally derived ingredients, cruelty-free, hypoallergenic, gives back

Location/Shipping: United States, ships to Canada

Our Favorites from The Honest Company:

4. Burt’s Bees

natural baby care products

When it comes to the most natural baby care products on the eco market, Burt’s Bees Baby Bee is a top-rated brand that deserves your attention. 

Parents love that Burt’s Bees has been Leaping Bunny Certified for more than 14 years and consistently uses over 95% natural ingredients. 

This means that their dusting powder, non-toxic baby shampoo and wash, diaper rush creams, oil, and safest baby lotion are formulated without talc, phthalates, parabens, petrolatum, or SLS. 

Instead, they use natural shea butter, soy proteins, and other nourishing, plant-based ingredients.

To complete your baby care kit, check out their non-toxic baby wipes as well. 

Keep in mind that the packaging is recyclable Curbside or with TerraCycle.

Our Favorites from Burt’s Bees:

Price Range: From $6.99+ for the Shampoo & Body Wash

Free From: Phthalates | Parabens | Petrolatum | SLS

Ethics: Leaping Bunny Certified, 95% natural ingredients, responsible sourcing, recyclable packaging, landfill-free operations

Location/Shipping: United States

5. Weleda

best baby wash for eczema

Weleda is on a mission to educate us about the numerous benefits of nature’s gentlest plants and flowers. 

That’s why they’ve created a whole range of homeopathic medicines and NATRUE-certified natural personal care products for babies and adults. 

The multi-award-winning B-certified corporation thrives on promoting biodynamic agriculture, healthy soils, and equitable relationships with its cultivation partners worldwide. 

So you can rest assured knowing that all organic baby skincare products are made responsibly, ethically, and sustainably. 

Their catalog includes natural baby wash and shampoo, the safest baby lotion, nourishing face creams, baby oils, and other vegan formulas for our little ones. 

Our Favorites from Weleda:

Price Range: From $14.49+ for the Shampoo & Body Wash

Free From: Synthetic preservatives | Fragrances | Colorants or raw materials derived from mineral oils

Ethics: Certified B Corporation, Certified Natural, UEBT Certified, dermatological proven, recycling program

Location/Shipping: United States

6. Pipette

organic baby bath products

With a mission to “set a new standard in clean, cruelty-free skincare for mom and baby,” the sustainable company Pipette has created an array of natural baby bath products for sensitive skin. 

The entire collection is powered by squalane, a moisturizing ingredient that the baby’s skin already knows and loves. 

Squalane is a natural compound found in our skin’s sebum, which is an oily substance that lubricates and protects the skin.

It helps to lock in hydration, smooth the skin’s texture, and improve the skin’s barrier function. 

Pipette made with their own, proprietary sugarcane-derived squalane which is EWG Verified just like the rest of their ingredients. 

Choose from a lineup of non-toxic baby shampoo, baby lotions, diaper rush creams, balms, baby oils, sunscreens, and after-sun gels.

P.S. All formulas are cruelty-free and Leaping Bunny Certified.

Price Range: From $9.99+ for the Shampoo & Body Wash

Free From: Phthalates | Parabens | Polyethylene glycol | Sulfates | Talc |

Ethics: Leaping Bunny Certified, EWG Verified™, dermatologist tested, pediatrician approved, cruelty-free, hypoallergenic

Location/Shipping: United States

7. Nature’s Baby Organics

best natural baby bath products

Nature’s Baby Organics aims to help us kick out every single harmful chemical from our baby’s bath routine.

So, they solely formulate hypoallergenic, dermatologist-approved, and certified toxin-free, natural baby bath products. 

All ingredients are verified and certified USDA Certified organic and cruelty-free.

The company is also a proud member of the Organic Trade Association which encourages and protects organic farming practices. 

Take your pick from natural baby wash and shampoo formulas, conditioners, face and hand soaps, safe baby lotions, ointments, powders, and southing rubs.  

Price Range: From 11.95+ for the Shampoo & Body Wash

Free From: Parabens | Sulfates | Synthetic fragrances | Formaldehyde | SLS

Ethics: USDA Certified, plant-derived & organic ingredients, dermatological proven, hypoallergenic, cruelty-free, 100% recyclable aluminum bottles,

Location/Shipping: United States

8. Puracy

natural baby wash and shampoo

Puracy is a beloved household cleaning brand with dozens of natural and organic, plant-based, hypoallergenic formulas in their arsenal. Think of non-toxic dishwasher tablets and kitchen swaps.

But did you know that they also offer green personal care products? 

You can opt for some of the safest baby bath products, all free from synthetic perfumes or dyes. 

Non-toxic baby shampoo and body wash, baby bubble bath – you name it, they have it. 

These safe products are designed to rinse completely with one cup of water.

Plus, Puracy solely chooses 98% natural ingredients including fruits and vegetable-derived moisturizers that hydrate and nourish sensitive skin. 

Once you give these tear-free and hypoallergenic formulas a try, there’s no going back!

Price Range: $19.99 for the Shampoo & Body Wash

Free From: Phthalates | Paraebs | Petrochemicals | Sulfates | Dyes | SLS | SLES

Ethics: Leaping Bunny Certified, 99.4% natural formula, hypoallergenic, 100% recyclable BPA-free bottles

Location/Shipping: United States

9. Ethique

clean baby care products

Ethique is a zero-waste, clean, and ethical hair, face, and body care brand that offers organic skincare, plastic-free shampoo and conditioner, and many eco-travel products for adults. 

They’ve recently developed “Little Ethique”, a collection specially formulated to cleanse and nourish a baby’s delicate skin. 

You can find a detangling solid conditioner bar and a gentle solid shampoo bar made of entirely cruelty-free and biodegradable ingredients for super-sensitive skin. 

Keep in mind that because it’s in bar form, the formula will last significantly longer than all other regular liquids.

Price Range: From $15+ for the Shampoo Bar

Free From: Phthalates | Paraebs | Petrochemicals | Sulfates | Dyes | SLS | SLES

Ethics: Certified B Corporation, Leaping Bunny Certified, PETA Vegan Approved, Certified Plam Oil Free, plastic-free & recyclable packaging, donates 2% of sales

Location/Shipping: United States, ships to Canada & US Outlying Islands 

10. Kokoso Baby UK

organic baby skincare products

Kokoso Baby proudly manufactures an award-winning range of gentle natural baby skincare and hair care products for babies and little children. 

The ingredients in each formula are 80% organic and 98% naturally derived. 

The blend includes 10% moisturizing organic coconut oil, and ultra soothing organic aloe vera – both suitable for sensitive & eczema-prone skin. 

What’s more, they use refillable 100% post-consumer recycled, and fully recyclable bottles.

Plus, for every bottle of wash purchased, we’ll rescue two bottles of plastic pollution from the ocean.

Our Favorites from Kokoso Baby:

Price Range: From £8.99 for the Hair & Body Wash

Free From: Parabens | Phthalates | Mineral oil | Palm oil | Silicones | Artificial fragrances | SLS | SLES

Ethics: Certified organic ingredients, dermatologist tested, pediatrician approved, vegan-friendly, 100% post-consumer recycled & recyclable bottles,

Location/Shipping: United Kingdom, ships to Guernsey, Isle of Man, Jersey

11. Seven Sundays AUD

best non-toxic baby shampoo

Seven Sundays is one of Australia’s best organic baby bath products brands that are as pure as the tiny humans they try to protect. 

Formulated for dry, eczema-prone skin, all-natural baby wash and shampoo, baby oil, and baby lotion products are free from harmful chemicals. 

For example, their best baby wash for eczema and sensitive skin is full of magnesium which is a naturally occurring mineral for all skin types. 

The nourishing baby oil contains a blend of 100% natural high-quality oils, including Camellia oil — high in vitamins A, B, and E. Seriously, they’ve thought of everything!

Price Range: From $23+ for the Baby Body Wash

Free From: Parabens | Petrolatum | Phenoxyethanol | PEGs | Sulfates | Silicones | Mineral Oils | SLS

Ethics: 100% natural & organic ingredients, Certified Cruelty-Free, Vegan-Friendly Certified, hypoallergenic, Australian made & owned

Location/Shipping: Australia, ships worldwide

Can natural baby bath products help with baby eczema?

Absolutely! Because natural baby bath products are free from harsh chemicals, fragrances, and other irritants that can trigger flare-ups, they can help alleviate symptoms of eczema without exacerbating irritation.

What’s more, some natural ingredients used in baby bath products, such as chamomile, calendula, and aloe vera, have anti-inflammatory properties that can help calm inflamed skin and reduce redness and irritation associated with eczema.

Can an organic baby shampoo and wash help with the cradle cap?

Yes, organic baby shampoo and wash can help with cradle cap, a common condition characterized by flaky, crusty patches on a baby’s scalp.

Natural baby wash and shampoo are free from harsh chemicals, artificial fragrances, and other irritants that can exacerbate the cradle cap or cause further irritation to the scalp.

Instead, they contain moisturizing ingredients like coconut oil, shea butter, and aloe vera, which help hydrate and nourish the scalp.

How to prevent dry skin in babies during baths?

First and foremost, avoid bubble baths and harsh soaps, as they can be drying and irritating to your baby’s skin. Instead, opt for creamy or oil-based baby wash for eczema, that helps to moisturize while cleansing.

Also, keep bath time short, ideally around 5-10 minutes as prolonged exposure to water can strip the skin of its natural oils, leading to dryness. Lastly, apply a gentle, hypoallergenic safe baby lotion to your baby’s skin immediately after bath time.

How often should you bathe a newborn?

Newborns do not need to be bathed every day. In fact, bathing them too frequently can strip their skin of natural oils and lead to dryness or irritation. Aim for bathing your newborn 2-3 times per week, or as needed to keep them clean.

What to avoid when bathing a newborn?

Harsh Soaps & Cleansers: Newborns have delicate skin that is prone to dryness and irritation. So, avoid using harsh soaps or cleansers that contain strong fragrances or chemicals. Instead, you can opt for gentle, hypoallergenic, and natural baby wash products or cleansers specifically formulated for newborns.

Hot Water: Newborns have sensitive skin that can easily be burned by hot water. Always test the water temperature with your elbow or a thermometer to ensure it’s comfortably warm, around 100°F (37°C). 

This was your full guide to natural baby bath products!

We hope this roundup of the best natural baby bath products helped you find the safest baby lotion non-toxic baby shampoo, and organic baby wash for your little one.

Formulated with wholesome, plant-based ingredients, these products provide gentle yet effective cleansing, moisturizing, and nourishment for their skin without the use of harsh chemicals or synthetic additives. We simply don’t need harmful chemicals anywhere near our babies – and definitely not on their skin. 

If you enjoyed this article, check out these other community favorites below! 

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