Are you looking for sustainable European-based brands to shop with in 2022? Keep reading below to find out which 21 brands we know and love!
This post is about the best Sustainable Brands in Europe.
While we at SKL look to be inclusive of all sustainable companies we were asked for a special focus. As a result of community members shopping as local as possible, we have had a resounding request for a focus on European-based brands. Combining our tried and tested SKL favorite sustainable European brands with an in-depth internet search (so you don’t have to!) we curated this list of amazing sustainable European-based brands to support in 2022.
In curating this Sustainable European Brand guide, we asked a few important questions…
- What kinds of materials does the company use?
- Who actually makes the products? Are they paid fairly and treated respectfully?
- What kind of business model does this business have: Linear or Circular?
A sustainable European brand will answer all of these questions with ease and transparency. If the answers are too hard to find, you’re most likely looking at a non-sustainable brand that puts profits over people
This post was created in partnership with Tripulse, one of our favorite sustainable European brands. This post contains affiliate links. If you purchase something through our links we may earn a small commission – at no additional cost to you – that helps to fund Sustainably Kind Living. Thank you for your support!
21 Amazing Sustainable European Fashion Brands
1. Tripulse : Sustainable Activewear Essentials From Sweden
The people at Tripulse set out to solve a problem. Most of the athletic clothes today are made from plastics like polyester that affects our environment and health significantly. Thankfully Tripulse has taken a different approach by putting sustainability as the focus for everything they do. To do this Tripulse uses a premium Tencel blend, that is free from harmful plastics and toxins, is soft, breathable, and perfect for any activity. The brand also ensures a transparent, responsible supply chain and uses fully recyclable and compostable packaging. As a result, this sustainable European-based company is transforming the athletic wear industry and producing stylish, high-quality activewear- a win-win for all!
Materials: Tencel™ Lyocell, Roica® V550 (a compostable version of elastane), water-based ink prints, dyes free of toxic chemical
Ethics: Sustainable Materials, Safe and Fair Labor standards, Non-Toxic dyes, Recyclable and compostable packaging, Climate Neutral Certified
Featured Tripulse Products
Details: Non-toxic and skin-friendly material that is super soft and breathable, naturally antibacterial, Climate Neutral Certified
2. Noctu Organic: Sustainable U.K. Fashion Brand
Noctu is a sustainable European-based company that thinks sleep, and caring for the world we live in is invaluable for a quality life. As a result, they have created a sustainable line of sleepwear and bed linens. These products not only look good but feel incredible. Their unisex sleep shirts and lambswool hot water bottle are favorites of mine.
Products: Organic Cotton Nightwear for the whole family, organic cotton home textiles, home goods
Materials: 100% GOTS and Standard 100 Oeko-Tex®’ certified cotton
Ethics: Sustainable and organic materials, World Land Trust member- for every single purchase made through their website, Noctu Organics donate enough money to save 10 square meters of endangered wildlife across the planet, Safe & fair labor standards.
Size Range: S-L Unisex sizing
3. Colorful Standard: Portugal
Colorful Standard strives to hold the fashion industry to a higher standard; one where the health of workers and the environment are not at risk. This sustainable European-based company focuses on ensuring that they produce long-lasting, ethically made products. Their desire to stop the cycle of overconsumption, waste, and human rights violations is at the core of what they do. On top of that, when you look at their garments, in a wide array of delightful colors, you can’t help but feel joy!
Products: Men’s and Women’s organic cotton garments and sunglasses
Price: €100 for Sunglasses, €10-€95 for clothing and accessories
Material: 100% Organic Cotton and recycled extra-fine merino wool, Oeko-Tex®’ certified cotton.
Ethics: Safe & fair labor standards, Recycled Packaging, PETA approved Vegan, OEKO-Tex
Size Range: XS-XL (2XL for some products)
4. Nae : Portugal
Based in Portugal, Nae works to produce stylish vegan shoes, bags, and accessories. They do this by creating products from recycled and organic materials. Not only are these items good for the environment, but they are gender-inclusive with many unisex options. How great is that!
Product: Vegan shoes, bags, and accessories
Price: €100-€212 for Shoes, €32-€160 for Accessories
Materials: Vary based on the product but include: Pinatex (natural fabric from pineapple leaf), organic cotton, cork, Recycled PET, and vegan leather.
Ethics: 100% vegan and animal cruelty-free, 100% Recyclable packaging,
Range: EU 36-46
5. Honest Basics: Denmark Company
The Denmark company Honest Basics is a standout on the list of sustainable European-based brands. They do this by sustainably creating underwear, activewear, and essentials. As a result, Honest Basics is changing the culture on affordable basics- maintaining high-quality garments at a price point that we all enjoy!
Products: Underwear, activewear, and essentials for the whole family
Price: Most products are €10-€40
Materials: Use of Recycled Fabrics in, Organic Cotton and Tencel
Ethics: All products have GOTS-certification, ethical and respectable care for workers, Certified Climate Neutral, Vegan Certified by Honest Factory
6. Jan N’ June: Sustainable Fashion From Germany
This beautiful and minimalistic sustainable brand, Jan N’ June, is a transparent fashion label from Germany. Years ago founders of Jan N’ June saw a problem- there were no stylish, sustainable and affordable fashion labels. Thus they have worked to fix that, and sure enough, they succeeded! As a result of their work, Jan N’ June has a collection of Men’s and Women’s pieces that are highly versatile, sustainable, and stylish.
Bonus fact: Jan N’ June has maintained their Cut Off Collection since 2018 by creating new pieces out of leftovers from other products!
Products: Men’s and Women’s clothing in addition to a large selection of household items.
Price: €32-€120 with a few more expensive items (all prices include VAT and Shipping!)
Materials: Sustainable materials such as organic cotton, recycled polyester, lyocell, and many more.
Ethics: Fair and sustainable business practices, GOTS certified, Recycled and recyclable shipping materials,
Size Range: XS- XL
7. Beaumont Organic: U.K. Based
With the goal of creating ‘Contemporary Conscious Clothing’ Beaumont Organic is sure to get a place on this list. Their approach to sustainably combining classic style with a contemporary twist allows them to stand out. As a result, these are the pieces that you will buy and wear over and over for years to come. As an outfit repeater, I am thrilled!
Beaumont Organic sets a new standard for transparency. To do this they put a “Sustainability Chart’ on each of their items. The shopper can see the item’s material, source, production location, finishing- a new level of knowing your clothes.
Products: Focus on Women’s clothing with additional items in home, body, and baby.
Materials: Organic Cotton, Lyocell, RWS Certified wool, and Recycled materials
Ethics: Transparency in supply chain and production, Sustainable materials, Fair and Ethical work environment.
Size Range: XS-L
8. Son de Flor: Made With Love In Lithuania
The beauty in Sondeflor is not only how their clothing makes you feel- confident. beautiful, and special. But most importantly, their garments are made from natural materials by loving hands.
Extra special to Son de Flor and their timeless sustainable focus is their Pre-Loved shop. Here you can find secondhand items that have been cleaned and touched up, ready for their new owners.
Products: Women’s linen clothing
Materials: Local EU raised yarn turned to Linen
Ethics: Oeko-Tex®100 certification, Plastic-free shipping, Secondhand shop options.
Size Range: XXS-XXL
9. Oh Seven Days: Turkish-based Sustainable Fashion
The Turkish-based company, OhSevenDays produces mindfully made, sustainable womenswear from deadstock fabrics. In short, they make slow fashion from fast fashion’s leftovers! How great is it that? In doing this, they divert fabric destined for a landfill and turn it into multi-functional, timeless pieces.
Products: Women’s Clothing and Accessories
Ethics: Safe & fair labor standards, Upcycled headstock materials
Material: OEKOTEKS certified European Flex, Organic cotton, Tencel, and other deadstock materials.
Size Range: S-L
10. Langer Chen: Sustainable Fashion From Germany
Fair. Conscious. Sustainable. These are the words that come to mind when you think of Langer Chen, the German company that creates timeless eco outdoor wear. Langer Chen is very open about their overall goal- having the smallest possible ecological footprint and high-quality products, and that they do!
Products: Men’s and Women’s Outdoor Wear
Materials: Organic cotton, Eco-wool, Tencel, Organic linen, and Recycled polyester
Ethics: GOTS Certified, Carbon Reduction policy (Carbon Neutral shipping in Europe), Significantly limited plastic use.
Size Range: XS-XL
11. Elvis & Kresse: U.K. Based
The mission behind Elvis & Kresse is inspiring. Not only do they have a dream- a time without landfills, when everything is reused, revalued, recycled, or composted- but everything they do moves them closer to it. Elvis & Kresse set out to rescue decommissioned fire hoses and did so by turning them into modern, stylish, practical bags. They continue to expand their upcycled materials creating new, exciting, and highly sustainable accessories.
Products: Luxury Accessories made from reclaimed materials
Ethics: Donates 50% profits to charities, Vegan, Upcycled Materials, B-Certified Corp,
Materials: Upcycled materials such as decommissioned fire-hoses, parachute silk, printing blanket, leather, coffee sacks, shoe boxes, and more!!
12. Swedish Stockings: Sweden-based Company
Swedish Stockings, a European-based circular hosiery brand is making tracks in the fashion industry. Not only have they worked to divert waste materials from landfills by using pre/post-consumer materials, but they launched the Swedish Stockings Recycling Club in 2016. With this program, anyone can send in their worn, torn or used tights, and they will grind them down to use as filler material.
Products: Women’s and Kid’s Hosiery
Materials: Recycled Polyamide, Recycled Polyester, Organic and Recycled Cotton, Orgain wool, Cashmere
Ethics: Pre-consumer or post-consumer waste materials, All materials are OEKO-TEX Standard 100 certified, Bluesign certified, which implies acting responsibly and sustainably in regard to people
Size Range: S-XL
13. People Tree : U.K. Based Sustainable Fashion
Every product that People Tree makes meets the highest ethical and environmental standards from start to finish. Not only are their materials sustainable, but People Tree also employs artisans with skills such as hand weaving, knitting, or embroidery creating employment in rural areas where work is often scarce.
Products: Full line of all women’s clothing
Materials: Organic cotton, TENCEL™ Lyocell, and responsible wool
Ethics: GOTS Certifed, WFTO certification, PETA approved vegan
Size Range: S-L
14. EcoAlf: Based in Spain
In an aim to use the least amount of natural resources, EcoAlf has created a line of clothing and accessories for the whole family using recycled materials As a result they have timeless, premium goods that you will want to keep around forever (best way to be sustainable!).
Products: Clothing, Shoes, Accessories for the whole family
Materials: Recycled materials- Polyester, Nylon, Wool, Cotton, and rubber
Ethics: B- Corp Certified, Recycled Materials
Size Range: XS-XL in most items, but limited (XS-M) in some lines
15. The Ethical Silk Company: Ireland Sustainable Brand
For many people sleeping on silk is essential, for others like myself, the hype is very compelling- better for your hair, skin, and much more hygienic! However, not super ethical with little to no regard for the creatures that create the silk.
Enter The Ethical Silk Company- producing all their silk in a post-moth, ethical manner. At the end of the sustainable harvesting, they have beautifully rich mulberry silk. Due to the particular way it is produced the silk is more like fine linen with a beautiful matte luster rather than the shiny finish of traditional silk. – More ethical with a side of luster for the win!
Products: Mulberry silk pillowcases, baby cot sheets, luxury silk loungewear, and accessories.
Materials: Mulberry silk – produced through a process known as sericulture. extracting the silk from the cocoon after the moth has left
Ethics: Certified World Fair Trade Organization, Donates 10% profits to charity, Water conservation measures in place
Size Range: XS-XL
16. Organic Basics: Sustainable Fashion Brand Denmark
The Denmark company Organic Basics is a standout on the list! They sustainably create underwear, activewear, and essentials with their #1 rule in mind- design everything to last. I speak from experience when I say they succeeded in their mission of quality, lasting products. The TENCEL Lite Bralette I purchased 18 months ago is as good as the day first put it on!
Products: Women’s and Men’s basics
Materials: Recycled cashmere, Rolygine, Silver Tech, Recycled wool, TENCEL™ Lyocell, Recycled Nylon, GOTS certified organic cotton.
Ethics: Eco-Friendly materials, Low Impact website, Safe and Fair Labor standards
Size Range: XS-XL
17. Know The Origin: U.K. Based
To be a conscious consumer takes time and effort! In some cases, this is good. It results in making us slow down and really assess if we need a product. However, it can feel limiting when you are in a hurry. Thankfully, Know The Origin founders felt the same way, frequently discouraged and confused by greenwashing. They have put together a gold mine of certified brands with the goal of making sustainable and ethical shopping the norm for everyone.
Product: Everything a conscious consumer could need
Ethics: Based on product, but Know The Origin has a searchable database for the ethics you desire.
18. Simply Grey Life: Based in Slovakia
Simply Grey Life, an online Esty brand, is trying to improve the garments we wear so we can wear them throughout our life. They create great quality clothing while ensuring that the person wearing it looks and feels good. Simply Grey Life wants to promote the message that there is a story behind every item, a story of people, their work, joys, their life. To top it off, all items are made by loving hands, with attention to detail in their small shop in Slovakia.
Product: Women’s linen apparel
Ethics: Hand-made by local artisans, High-quality products with the goal of years of wear, Natural and Sustainable materials.
Materials: 100% High-quality medium-weight, washed linen
Size Range: XS-L with many One Size pieces with adjustability
19. Kuyichi: Netherlands
After being shocked by the pollution and poverty they saw on a trip to Peru, the founders of Kuyichi were on a mission to transform the denim industry. And change it they did! The sustainable European brand, Kuyichi, has worked to create timeless denim products that are sure to become your favorite season after season (no single-use clothes here!).
Product: Organic Denim based products for Men and Women, other essentials
Materials: Global Organic Textile Standard (GOTS) cotton
Ethics: Limits the chemicals, water, and wastewater used in the production, GOTS Certified, Fair & ethical labor practices
20. Wuka: U.K. Based Sustainable Brand
WUKA is a female-led, European-based company, making reusable and leak-proof period wear. Because they believe that periods should not cost the earth or a pink tax, equality, social and environmental responsibility are at the heart of everything they do. To top it off they are highly size-inclusive!
WUKU is on a mission to put an end to period poverty and to ensure sustainable periods are accessible to all and is a fantastic sustainable european brand to support this year!
Materials: Lenzing, Modal, Organic Cotton, Tencel
Ethics: GOTs certified Organic Cotton, Size-Inclusive, 1% Give back to Surfers Against Sewage
Size Range: XXS-5XL
21. Armed Angels: Germany
Last but not least, Armed Angels is here to make a change! They focus on sustainability at every level and have created a new look for eco-fashion- removing the stereotype “hippy’ look in place of hip, chic and sustainable fashion. While they make a whole array of apparel, their DetoxDenim is a standout.
DetoxDenim is designed with a circular economy in mind. They are made to easily dismantle and recycle at the end of their lifespan. They did this by replacing rivets with embroidery and keeping those precious fibers in the loop for as long as possible. If only everyone looked at fashion like this!
Products: Variety of Men’s and Women’s apparel
Materials: Global Organic Textile Standard (GOTS) cotton
Ethics: Promotes circular economy, Recycled materials, Renewable energy in its direct operations, Member of the Fair Wear Foundation
Size Range: S-XL (some items to XXL)
We hope you found this post on sustainable fashion brands in Europe useful. We are big advocates for buying as local as you can, so if you’re based in Europe, then buying from the brands above means your shopping is likely to have less of a carbon footprint than if you purchased from further afield!