4 Reasons Why Fairtrade Flowers Are So Important This Valentine’s Day

fairtrade flowers

01/24/2024

Danielle Alvarado

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What are Fairtrade flowers, and why do they matter so much?

During colder months, most of the flowers we buy in Western countries come from halfway across the world. How else would it be possible to satisfy such a rise in demand for roses in the middle of February?

If you can’t imagine going without some colorful flowers to decorate your home, worry not – there are some great sustainable options for buying ethical flowers and bouquets. Among these, one of the best is to choose Fairtrade flowers.

P.S. If you’re also on the hunt for super thoughtful and sustainable Valentine’s Day Gifts? Check out the 15+ Best Sustainable Valentine’s Day Gift Ideas In 2024!

What Are FairTrade Flowers

This post is all about sustainable & Fairtrade flowers.

Why choose a more expensive flower in the first place? Aren’t all flowers created equal and sustainable? It’s a natural resource!?

These are all great questions, and in all honesty, unsustainable flowers should have never existed in the first place.

Long gone are the days when folks could walk into a store and guarantee that those gorgeous roses were grown ethically and safely nearby – from a neighbor’s garden house or plot of land.

Today, we are seeing even the most natural and beautiful sustainable items (such as flowers, vegetables, and fruit) turn ugly with mass production, overseas production, and endless sprays and toxins.

What are Fairtrade flowers?

Straight from the source, Fairtrade flowers can be traced back to the original farm. Fairtrade-certified farms must ensure safety and working conditions for their employees.

These farms receive a Fairtrade Premium of 10% for every item sold, which allows workers to invest in healthcare, education, and other social benefits.

This post is all about sustainable & Fairtrade flowers.


How Are Fairtrade Flowers More Sustainable?


1. Reduced Water Usage

Ethically sourced blooms

It takes a lot of water to produce flowers – Fairtrade means finding innovative solutions to save as much of it in the process as possible.

Rainfall collection and water recycling are just some examples of how this is being done.

That way, the water can be reused to water the plants time and time again, perfectly in line with circular economy principles.


2. Protecting Vulnerable Habitats​

Sustainable flower farming practices

Pesticides and other chemicals from flower farms can leak into the surrounding environment and pollute natural habitats.

Fairtrade is finding ways to keep pests away without endangering these habitats, thanks to the use of gentler pesticides and improved waste management.


3. Fair Wages & Harassment Protection​

Transparent supply chain flowers

One of the most crucial reasons that Fairtrade is so important?

The promotion of female empowerment and entrepreneurship.

The working conditions on non-Fairtrade farms are poor, and the workers – mainly women – in the supply chain aren’t paid a fair wage.

Fairtrade is changing this by improving working conditions, promoting the importance of fair wages, and fighting against harassment.


4. Investing In A Fair Product​

Fairtrade certified flowers

Fairtrade flowers do come at a higher price than their unethical counterparts.

When choosing between the two, it’s important to remember that the extra money you spend on Fairtrade flowers isn’t going into the pocket of a rich CEO – it’s invested into improving working conditions and reducing the environmental impacts on Fairtrade flower farms.

Not to mention, studies show time and time again that sustainable flowers last almost 3x as long as non-sustainable flowers!


Where Can I Find Fairtrade Flowers?


1. Shop Local

Ethical flower trade practices

In some areas, this will be easier than in others.

For example, Aldi, Lidl, Whole Foods in the US, and Co-Op in the UK are two large national store chains that regularly stock Fairtrade flowers.

However, don’t restrict yourself to these options, as availability will largely vary by your region.


2. Support Small Businesses​

Fair trade floral industry

If you have a choice between buying your Fairtrade flowers from a small business instead of a large chain, we certainly recommend that you do so.

By choosing to support a small, independent store in your local area that sells Fairtrade flowers and bouquets, you’re not just helping raise the standards in the supply chain – you’re also making sure a lot of the money you invest is going directly back into the community and economy of your hometown, city or village.


3. Buy Online​

Socially responsible flower production

One of the easiest ways to do so is to hop online and see if there are any flower delivery services delivering to your desired address that stock Fairtrade flowers. 

Arena Flowers in the UK offers a range of Fairtrade flowers, and so do Sense Equador and Whole Foods in the US.

When ordering online, it’s a good idea to also see the delivery practices of the brand you’re buying from, such as packaging or carbon offsetting, and look for the most sustainable one you can find.


This post was about sustainable & Fairtrade flowers.

Hopefully, this short but sweet breakdown of Fairtrade flowers and their importance has inspired you to look for that glorious Fairtrade label the next time you go in search of flowers for your loved ones.

Have a very happy Valentine’s Day from all of us at SKL!

If you enjoyed this article on Sustainable & Fairtrade Flowers, check out these other articles below!

What Are FairTrade Flowers

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  1. Hi,
    I love this article and that you’ve brought to light the importance of Fair Trade, on many levels too!
    However, what about LOCALLY grown flowers in front of the option to buy Fair Trade flowers? Your small flower farms that are scattered throughout this country are trying their best to sustain and re-fuel our nation’s cut flower trade. **See slowflowers.com for more information.
    Thank you! And I look forward to seeing future stories (I love your site and following along) about supporting AMERICAN GROWN!

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